Based on the genre of my music magazine ‘p.i’
and its contents, I think that it would be best if it is distributed through
its own business.
p.i is designed to be unique in its genre as
there are no known magazines that focus around electronic and experimental
music. The fonts and colour scheme also provide the feel of a magazine that has
never been distributed or read by the public before.
Companies such as Bauer and IPC generally
distribute magazines of common genres such as pop, rock, alternative and
R&B. With prior consideration, I have decided that the magazine should be
distributed independently, through its own business, rather than with an
aggregator because of the genre of the magazine and its unique approach to its
target audience.
This choice may or may not be the right one
in the long term, but for now it is the best option because other companies and
aggregators will not be entirely, if at all, aware of what purpose p.i is
trying to serve, let alone know and understand the electronic music genre and
the artists who produce such music. If needs be, a publishing company can be
chosen at a later date, based on how well p.i turns out in its own right first.
Also for now, p.i will pilot as a paper
magazine and digital copy, which will provide access for the majority of people
who are interested or would take interest. It may have a radio station in the
future depending on how successful it is as a publication, but this is not
expected or needed; podcasts can be released on the website and through
services such as iTunes, Google Play and Spotify, and free or paid tracks can
be presented on SoundCloud and sold in dedicated compilations on Bandcamp.
Distributing the magazine in shops and
supermarkets is very much possible, but p.i needs to have a stable financial status
from the successful publications in smaller shops and digital distributions on
the Internet before taking to more significant places.
I am aware that there are magazines that
appear to take off upon their release but fail in their first three years and cease
publication and activity. In regards to the fate of p.i, I cannot make any
guarantee that it will succeed or fail in its first three years, and being the
type of magazine it is yet having the ethos of conveying its messages to the
general public, it could go either way.
