Magazine Industry Analysis

As a whole, the magazine industry in this day and age has taken off with many magazines and their genres, including music, television, entertainment and gossip magazines, being published for the public to read. The industry’s marketing capabilities see businesses thrive off of the money made from the magazines they sell after publication, and this is because the magazines we read entertain us in different ways and we continually return to our shops to purchase their latest issues. As we, the readers, continue to purchase and subscribe, the businesses continue to earn our money; the ongoing cycle provides stable dynamics for the industry to function and provides an exceptional sector of business to invest and work in.

Regarding the facts and figures relating to the magazine industry, households spend around £3 or £4 on magazines each; multiply that by the number of households in each of the areas of the country such as East Anglia, East Midlands, South West and so on, and soon enough thousands of pounds are being spent on magazines in England, as well as the rest of the UK. About 90% of consumer magazines in the UK are sold in newsagents and supermarkets, and sales and publications have varied where television and online-only publications have competed. The overall amounts that businesses and publishers make generally vary, but will normally see some hundred or thousand pounds be made from publications each year, although these earnings may be reduced where they are put back into the business for continuous investment.

Advertisers aim for magazines to promote their businesses and products as they know many readers will notice them, and to advertise in any popular magazine it will normally cost in excess of £200 for a quarter of a page, and perhaps less for uncommon or infrequently published magazines.